We created 6 concepts for Toyota e-collection which explores the future of hybrid living. A runway film and microsite was also made to explain how each of these concepts came together to create the new Toyota urban cruiser.
The AR super lens delivered 17+ immersive experiences, from interactive games to digitally transforming McDonald's restaurants into McDonaldland
The campaign went live in all 14,000 U.S. McDonald's locations, where opening Snapchat in-store instantly triggered the experience to the top of your carousel. The geofencing tech was so effective Snap patented it, introducing a new ad product for all brands. For the first time, AR could be triggered nationwide at scale, seamlessly merging storytelling with real-world locations.
