Creative director currently building spatial intelligence experiences on Spectacles at Snapchat's Innovation Studio
The system draws from five decades of hip hop visual culture. Every combination is rooted in real history: Joe Conzo's Bronx block party shots on pushed Tri-X. Janette Beckman's confrontational flash portraits. Chi Modu's intimate Portra sessions. Jonathan Mannion's overlit bling-era covers. Gunner Stahl's melancholic Polaroid aesthetic. The clothes, the locations, the props, the light — all inspired by real hip hop culture.
375 unique prompt combinations. Five eras. Five regions. Every image feels like it was pulled from a crate of records you forgot you owned. The creative direction lives entirely in the prompt architecture — modular blocks for clothing, background, regional mood, and photographic style that snap together to produce something that feels authored, not generated.
Don't believe us? Try it for yourself:
The Team:
Daniel Nunez — CCO
Larry Gordon — CD
Xach Branch — Sr. Art Director, Creative AI Lead
Mike Zawlocki — Art Director
Solar Flare — Creative Technology Studio
The AR super lens delivered 17+ immersive experiences, from interactive games to digitally transforming McDonald's restaurants into McDonaldland
The campaign went live in all 14,000 U.S. McDonald's locations, where opening Snapchat in-store instantly triggered the experience to the top of your carousel. The geofencing tech was so effective Snap patented it, introducing a new ad product for all brands. For the first time, AR could be triggered nationwide at scale, seamlessly merging storytelling with real-world locations.